Understory
Every tree, from seedling to your living room.
Understory is a full lifecycle platform for Christmas tree farms. It covers individually tagged tree inventory, offline-first field operations on mobile, retail point-of-sale, wholesale order management with marketplace payouts, USDA phytosanitary compliance with packet generation, and four-week labor forecasting. Designed for farms with both retail and wholesale channels and real regulatory exposure.
What it does.
Tagged tree inventory
Every tree is tagged, tracked by species, field, status, height, width, health, and grade. Bulk import, QR code printing, full event log per tree — shearing, treatments, health checks, GPS captures.
Field-mode app
Offline-first mobile interface for field crews. QR scanner, tag lookup, quick event logging (sheared, measured, sprayed, health check), GPS capture, photo upload, sync when connectivity returns. Designed for large touch targets and gloved hands.
Wholesale order lifecycle
Buyer management, full order lifecycle (draft → confirmed → cutting → loading → in transit → delivered → invoiced → paid), consignment settlement tracking, overdue payment alerts, pickup scheduling, and revenue-by-buyer analytics. Marketplace payouts handled.
Regulatory compliance
Track phytosanitary treatments, pest treatment logs with audit trail, farm inspections, shipping certificates, quarantine rules. Automatically calculates shipping readiness by destination and species. Generates compliance packets ready for inspection.
Operations & labor forecasting
Task management with seasonal types — shearing, mowing, spraying, fertilizing, planting, measuring, grading, pricing, scouting. Weekly labor projection identifies headcount gaps four weeks ahead, helping seasonal hiring decisions.
Retail POS & u-cut reservations
Record retail transactions with payment method tracking, daily revenue breakdown, and transaction history. Time-slot based u-cut farm reservations with confirmation codes and on-site check-in.
The stack.
- Modern web stack
- Server-rendered
- Offline-first
- QR scanning
- GPS capture
- Compliance packets
- Marketplace payouts
Have an industry that mainstream tools forgot?
If you're a domain expert with a clear thesis about what your field needs and you'd like a team that can build it end to end, we should talk.
The fastest path is an email with a paragraph or two about what you're trying to build and what you've already tried. We'll write back within a business day.